The serious approach requires learning all that you can about your craft and the market that supports your creations.
Don’t worry about making everything digestible for everyone. Focus on your attitude and refine your creative process.
A deeply refined target will help you meet your goals and define your place in the world.
Finally, when you get serious you confront your greatest enemies and claim your share of the market.
So, send those manuscripts, build your website, tell people about your service, and most importantly discover and embrace the purpose of your work.