Making waves is something we all strive for. Changing an industry, inventing a new product, building a new process, having a new shiny approach that builds interest, is usually an ultimate dream. Boring and consistent never work and new is always the way to go.
The old method of building understanding, taking the time to understand your market, and building strong relationships is old and played out.
Consider your approach and balance your focus. All new isn’t always best. Tried and true in a remarkably human way may make waves.